This is a very cool concept called 'Juice Skins'. Japanese industrial designer Naoto Fukasawa has created a series of creative fruit juice packages that have the look and feel of the fruit they contain. A great designer:http://www.designboom.com/eng/interview/fukasawa.html
http://www.toxel.com/inspiration/2009/03/29/juice-skin-packaging-by-naoto-fukasawa/
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